Teaming up with
the world’s biggest
sports radio station.
Anchored with a loyal long term fanbase, yet needing to gain new followers, the challenge was to design a talkSPORT brand for a more current audience. With many strings to its bow, the station needed a set of flexible marques that could represent all the facets of its offering and be re-tuned to incorporate new sports when required.
Along with a new brand identity and roll out, there was also the need for ongoing nationwide advertising campaigns for the station, incorporating specific sports events and individual programmes.
From the logo design to online communications and national press advertising, talkSPORT Radio has gone from strength to strength. A fresh social media presence has brought with it a connection to a new audience of sports fans who can now engage with the brand on a more personal level. This has led to big wins on performance growth for the station, with each year building on the previous.
‘Commercial Radio is a fierce environment. If you don’t get things right,
you’re out. This certainly goes for our marketing and comms agencies.
Les Welch has been working with talkSPORT since 2006 – so this is saying something about his ability! His team have worked closely with us to grow our audience. When they started it was around one million. Today we have 4.2million listeners.
The branding was designed to be future-proof and has proven to be exactly that. When it comes to advertising, Les’ creative solutions work through all media to ensure that we have a consistent and powerful connection with our audience
on-air, in digital, press and outdoor. It’s smart, creative and responsive to our needs. Les has done a fantastic job for talkSPORT’.
Managing Director
talkSPORT is present across all platforms. Constantly with the sports fan, always on hand for opinion and up to date coverage. Through the years I have designed every brand touchpoint to ensure whenever fans did access the brand, it would always be consistent. From info-graphics and campaign adapts to key story visualisations, supporting the station’s constant information flow.
