With new ownership, Wilton Carpets required a brand refresh. Known for the heritage and quality of their carpets the brief was to demonstrate company confidence without fuss, frivolity or elaborate fanfare. The design solution was an exercise in ‘less is more’.

For Wilton Carpets, the design focus is on the carpets. Therefore this, deceptively simple, typographic branding solution has been created to allow those carpets to sing-out through all marketing requirements …without distraction from superfluous visual elements.